Facebook is constantly changing, and in recent months it has been making some changes that video marketers should consider when planning and implementing their video campaigns on the site. This is in no small part due to the increasing popularity and number of videos viewed on Facebook, as the social media network reported recently that the number of people who watch videos on the site has doubled in just the first half of this year. Here are a few things Facebook has been up to that stand to benefit video marketers.
Video Marketing on Facebook
Metrics and Analytics
Metrics and analytics will be available for videos that are uploaded directly to the site (as opposed to those that are hosted on an external site such as YouTube and linked to on Facebook). This includes total views, a retention graph that shows which parts of videos were most popular, and demographic information related to the viewer total including age groups and genders.
Advertising
Facebook has taken several steps to improve the usability of the site for online video marketers. Most recently, the company acquired LiveRail, “an advertising technology company that helps video publishers and marketers show relevant ads to consumers watching online video.” Facebook also started offering Premium Video Ads in March to a select group of advertisers, which play automatically in viewers’ newsfeeds.
Video Oriented Newsfeeds
Speaking of newsfeeds, Facebook has also been tweaking its newsfeed to ensure that people who like watching videos on the site see more of them. People who watch videos uploaded by their friends and by brands on their newsfeeds will now see even more video content thanks to adjustments that were made in June.
About TalkingTree Creative
Talking Tree Creative is a video and event production company that creates memorable experiences and lasting impressions on screen, on stage, and online. Headquartered in Washington D.C., TalkingTree Creative serves clients in the private, non-profit and government sectors, is a leader in the event production and video production field, infusing its work with elements of creativity, entertainment, and engagement. For more information about TalkingTree Creative, please visit talkingtreecreative.com. Follow TalkingTree Creative on Facebook, Twitter, Google+, and LinkedIn to stay up to date with our latest projects. Get a dose of visual inspiration by checking us out on YouTube and Pinterest as well.
Sources
http://www.internetretailer.com/2014/07/03/facebook-increases-its-focus-online-videos-acquisition
http://www.internetretailer.com/2014/05/06/facebook-makes-it-easier-brands-track-video-viewing
http://www.internetretailer.com/2014/03/14/facebook-rolls-out-video-ads
