As professional creatives, we understand that turning over the reins to an outside partner is scary, and it’s natural to be cautious–especially as a project manager or chief marketing officer with performance metrics of your own to meet.
Storytelling is essential to successful marketing, and there’s no medium better suited to storytelling than podcasting. Journalists have turned to podcasting to uncover often overlooked stories. Celebrities use the medium to set the record straight on common misconceptions about themselves.
With billions of videos online how do you create content that stands out on YouTube? Learn expert tips for how to come up with good ideas for Youtube videos.
From branded hashtags to Facebook Live; event marketing has taken to social media.
What makes certain content more sharable than others? We set out to determine the recipe for sharability and how to maximize your chances of your work being clicked and shared.
Nothing quite beats the feeling of seeing all of your planning and hard work pay off in the form of a freshly completed video production. Once all of the post-production work is done and you have the final product in
The Winter Olympic Games are underway in South Korea! Event planners love watching the spectacle of the Olympics every two years because it is, in many ways, at the cutting edge of event planning. It is one of the biggest
Have you ever heard of the term FOMO? Perhaps you’ve experienced it in the past but never recognized it as such before! FOMO is an acronym for “fear of missing out”, and it is the anxiety people get when they
Thought 15 seconds was short? Try 6. Formally introduced as a mobile app a little over a year ago, Vine is Twitter’s equivalent to Instagram’s (which is owned by Facebook) video feature. Except, there are a few key differences. Most
Twitter is a social media platform that, despite its huge popularity, is often ignored by marketers. In fact, almost two-thirds of marketers don’t use Twitter, a statistic of which savvy marketers looking for an untapped market will take note.
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