HCEDA 2012 Meeting

Creative/Event Production

The Opportunity

Each year the Howard County Economic Development Authority (HCEDA) hosts a meeting attended by the business leaders of Howard County to celebrate outstanding economic achievements of companies who began, grew, or relocated there.  In previous years the event had been fairly low key, so to spice things up a bit, TalkingTree Creative was brought in to produce the show.

The Solution

The meeting consisted of a reception, dinner, and ceremony to recognize the honorees ending with a keynote address.  TalkingTree designed and created five videos for the awards ceremony, highlighting the winner of each of the following categories: Agricultural, Growth, Biotech, Startup, and Manufacturing.  We conducted interviews with the honorees, which were incorporated into the videos along with a basketball theme inspired by the keynote speaker; former University of Maryland basketball coach Gary Williams.  In addition, we produced a tribute video in memory of a board member who had passed away suddenly during the previous year. The branded stage set we designed incorporated cameras, lights, and large screen projection as well as musical accompaniment to bring the whole event to a scale larger-than-life.  We worked with the HCEDA staff to help manage the scripting process and directed the show to ensure a smooth flow for the event.

The Impact

The HCEDA executive board members were unsure what to expect from a higher-level production, but they were ecstatic with the results.  All of the stakeholders including the board members and the business community itself were thrilled with the fact that they were featured in such a great light, some even saying “It was as if we were celebrities”. Many of the businesses asked for copies of the videos, which they used on their individual websites following the show.  It was clear that we had set a new bar for their event: one that we plan to exceed in years to follow.