Heart of America Foundation
A Promotional Video
Committed to providing children in need everywhere with the tools to read, succeed, and make a difference, the Heart of America foundation was in search of a new way to spread their message to sponsors, donors, volunteers and the public. In an effort to promote their message, TalkingTree partnered with HOA to create an image piece to premiere at Sweet Charity, their annual fundraising gala.
TalkingTree Creative collected and organized footage from HOA’s past events and travelled to new events to create an inspiring and informative video. The image piece featured interviews conducted by TTC with HOA co-founders and volunteers as well as footage of their redesigned libraries. The emotional piece expresses the need for HOA in the community, the impactful results of their work and a call to action for support.
Premiering at the 2010 Sweet Charity gala, HOA aired the video in front of over 900 guests to kickoff the event. The video is featured on their YouTube website, has been shared virally via Twitter and serves to promote ongoing awareness piece for HOA. TalkingTree has continued their relationship with HOA to create two 15 second pieces to air in Times Square, New York and has created two other video segments to further growth and support for HOA.