Digital Ad Campaigns
From Instagram Story campaigns to YouTube video ads, there are countless ways to reach your target audience online. The Google Display Network alone can reach 90% of internet users worldwide. Meanwhile, social media platforms allow you to deliver engaging content to the people most likely to connect with your brand. At TalkingTree Creative, we use dynamic storytelling to help clients unlock the power of digital marketing.
Above: Graphics from an NGO promoting vaccinations used internationally across print, digital, and social marketing campaigns.
What are the benefits of working with TalkingTree Creative on your marketing campaigns?
TalkingTree Creative is a full-service agency delivering the impact only attainable when one company designs the messaging that considers your target market and that same agency produces the content and reports on the ROI. We are one of few strategize → design → produce agencies that make the entire process more efficient and cost-effective, all while delivering the punch you need in this noisy environment.
Digital ads allow brands to reach their target audience with impactful messaging. Whether you’re a small business owner trying to increase brand awareness or an entrepreneur targeting a niche audience, digital marketing can help you achieve your goals.
- Cost-effectivenessDigital ad campaigns are not only more affordable than traditional advertising methods but also boast a higher return on investment. In 2023, 92% of marketers report that video ads deliver a strong return on investment.
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Audience targeting
You can reach a vast audience online, and you can narrow your target market down to the people most likely to buy your product. Target audiences by location, age, or even their search history to make the most of your ad campaign. -
Measurable
Digital ads are also highly flexible. You can test different calls to action or unique imagery to find out what gets the best results. Ultimately, advertising online can also help you gather valuable information to improve the strength of your campaigns further. -
Personalization
Similarly, you can also deliver unique campaigns to specific audiences to create content relatable to your target market. This helps you bolster the strength of your new customer acquisition strategies while increasing brand loyalty among existing customers.
Above Left: Video Still From: “Marriage On The Rocks” Video Mini-Series Promoting A Law Firm.
Above Right: Video Still From: “SNAP Marketing Labs” Short Video Promoting Their Brand
Types of ad campaigns
From simple image and text ads to studio-produced video campaigns, there is no shortage of strategies you can use in digital marketing. Here is an overview of the different types of digital ad campaigns.
Google Ads
These encompass a wide variety of digital ad types. Through Google ads, you can market your brand to customers across the search engine or the Google Display Network, which reaches over 35 million websites worldwide. Plus, ads aren’t limited to websites alone, and they can appear in various formats. Place a video ad ahead of a YouTube video or a banner ad on a website.
Social Media Ads
These ads are often integrated into your normal social media feed, much like a typical post. They can take the format of an Instagram Story, a Tweet, a Facebook ad campaign, and more. Whatever form you choose, social media ads give you the opportunity to reach an audience of engaged users.
Retargeting Ads
Digital ads are a powerful brand awareness tool. Often deployed in the early stages of customer acquisition, it can be beneficial to supplement them with retargeting campaigns. These ads specifically market your brand to users who have already engaged with you in some way. They may have visited your website or clicked on a previous ad. In addition to marketing your brand to current prospects, retargeting ads is a great way to nurture existing customers.
Video Ads
Supplement the data-driven power of digital ads with the engaging impact of video. These ads might pop up while you’re reading an article, play before a video or appear in a mobile game. Video ads drive high engagement, and audiences prefer them to other formats.
Google Ads
These encompass a wide variety of digital ad types. Through Google ads, you can market your brand to customers across the search engine or the Google Display Network, which reaches over 35 million websites worldwide. Plus, ads aren’t limited to websites alone, and they can appear in various formats. Place a video ad ahead of a YouTube video or a banner ad on a website.
Social Media Ads
These ads are often integrated into your normal social media feed, much like a typical post. They can take the format of an Instagram Story, a Tweet, a Facebook ad campaign, and more. Whatever form you choose, social media ads give you the opportunity to reach an audience of engaged users.
Retargeting Ads
Digital ads are a powerful brand awareness tool. Often deployed in the early stages of customer acquisition, it can be beneficial to supplement them with retargeting campaigns. These ads specifically market your brand to users who have already engaged with you in some way. They may have visited your website or clicked on a previous ad. In addition to marketing your brand to current prospects, retargeting ads is a great way to nurture existing customers.
Video Ads
Supplement the data-driven power of digital ads with the engaging impact of video. These ads might pop up while you’re reading an article, play before a video or appear in a mobile game. Video ads drive high engagement, and audiences prefer them to other formats.
How to build a digital ad campaign
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Identify buyer personas
We work with you to identify your target audience. We’ll create a detailed portrait of your most likely customers, so we know exactly how to target them and where to deploy our messaging. -
Create engaging content
Above all, we’re storytellers. We get to know your brand and the messages you want to convey. Whether we’re engineering a corporate event or a digital marketing campaign, we develop a unifying theme that will resonate with the audience regardless of what format we use to tell your story. Plus, we have the tools and technical knowledge necessary to support you in creating engaging content, from full-scale video production to dynamic motion graphics. -
Analyze your results
Reviewing and refining your work is essential to creating a successful ad campaign. We’ll implement tracking codes to ensure we can measure your campaign’s performance.
Tell your story with TalkingTree Creative
We combine our storytelling power with high production value. The result is an ad campaign that transforms your target audience into brand ambassadors. Visit our portfolio to explore our success stories.
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