Experiential marketing has become a true buzzword, and for good reason. Brands are recognizing that it’s not enough simply to broadcast a message to their customer base. A more effective method is to engage all five of their senses and allow them to experience the brand. The customer experience is quickly becoming one of the main focal points of successful marketing efforts.
What is Experiential Marketing?
Experiential marketing is delivering a multi-sensory experience to audiences – oftentimes, including the use of live experiences – to drive engagement and further brand reach and awareness. It’s all about forging an emotional connection with consumers. By offering customers a personalized sensory experience, they are engaging with your brand on a more personal, memorable level. When people can connect your brand to an awesome memory, you’re part of their story.
Why is it so popular?
The results of experiential marketing efforts truly speak for themselves. EMI’s Experiential Marketing Content Benchmarking Report from last year reported that 72% of consumers view brands that provide great event content experiences in a positive light. 74% are more likely to buy products promoted by the brand if they are being engaged with a marketing experience.
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