Is your brand doing everything it can to target and capture the hearts and minds of millennial attendees at your B2B events? Many marketers understand how critical the millennial market is in the B2C realm, but with millennials now comprising
Have you decided to take your brand’s content into the 21st century by exploring virtual reality and 360 video? We’ve discussed before how much potential these formats have in impacting and engaging your target audience. Once you’ve determined a marketing
Immersive experiences such as virtual reality have been gaining steam in the marketing realm lately and it’s not hard to see why. Audiences are hungry for quality content that fully appeals to their senses and marketers are looking for fresh,
Technology has rapidly changed the event planning world in many ways. The rise of mobile technology has streamlined event organization and social media has revolutionized the way event audiences and organizers interact with each other. However, experts agree that all
In recent years, event production has grown beyond the typical audio-visual experience. Of course, monitors, microphones, and lighting still play an important part in producing a great event, but new production trends are growing as quickly as the technology develops.
Have you ever heard of the term FOMO? Perhaps you’ve experienced it in the past but never recognized it as such before! FOMO is an acronym for “fear of missing out”, and it is the anxiety people get when they
Successful marketing strategies today bear little resemblance to what worked in the past. Whereas broad messaging techniques worked in the radio/TV advertising era, today’s successes are built on making your message as personal as possible. Event planners can learn from
The fashion industry has been flirting with the tech industry for several years but a true connection between the two hasn’t quite materialized. While Apple tried to court the fashion world during the rollout of the Apple Watch a couple
When it comes to building an event that sticks in the minds of your attendees, entertainment should be your top priority. You could opt for anything from custom video to theatrical acts, but what about live music? Music is widely
Planning a major event for your company can be a daunting task. There are multiple factors that go into planning an event, such as sound, lighting, video, seating, etc. One method that is used for event planning is hiring AV
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