Nowadays, more brands are recognizing the inherent value of choosing to focus their marketing efforts on online corporate videos. With cameras becoming more powerful and less expensive in recent years, the barrier to entry in video production seems to be
You may have noticed the explosive growth of video on social media networks recently. Businesses across a wide array of industries are using video, and especially live webcasts, as a way to connect with their audiences and build brand awareness
A corporate video can serve many different purposes, from telling the story of your brand to getting your customers excited about what the future will bring. When you choose a professional video production firm like TalkingTree Creative for your next
Facebook Live has been generating a lot of buzz lately in the world of event planning. This platform of live video streaming has the potential to grow engagement with your event dramatically and may even boost its attendance in future
If you hadn’t already noticed, video is taking the content marketing world by storm. Video is expected to account for 69% of all consumer internet traffic by 2017. So what makes video so successful? In addition to being naturally engaging,
If you aren’t yet sold on virtual reality’s market potential in social media and event production, look no further than the 2016 Olympic Games currently being held in Rio de Janeiro, Brazil for evidence. The world’s greatest sporting event has
We all know that video is one of the most powerful tools available in the modern marketing toolkit, and of course your website is the centerpiece of your digital strategy. So why isn’t easier to marry these two? And, why
Everyone knows that video is one of the most powerful tools in business communication, and that its role in marketing is growing exponentially. This raises a question, though: How, exactly, should we go about using video to take advantage of
Online video marketing is often thought of as the domain of B2C businesses, when in fact it is just as useful and important for B2B businesses to conduct online video marketing. Though the target audience is different, the benefits of
With the rise of social media, blogs and other outlets, marketing automation has become about much more than just management of email marketing. Marketing automation 2.0 uses analytics to track leads as they move around all of your brand’s outlets
Facebook is constantly changing, and in recent months it has been making some changes that video marketers should consider when planning and implementing their video campaigns on the site. This is in no small part due to the increasing popularity
We’ve talked plenty on our blog about the importance of having a video presence online for your brand. But what’s equally important is the content of your videos. Having videos online is one thing, but having videos that people want
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