Team-building is an integral part of developing and building a corporate culture. Many businesses and enterprises engage in team-building activities in the hopes that strengthening office bonds will lead to improvements in productivity, efficiency, and satisfaction at the office.
However, the problem with many team-building exercises is that they have a bad reputation in the eyes of employees, which in fairness isn’t undeserved. Team-building retreats and exercises are frequently either too forced, hokey, tedious, or just flat out boring. In the end, they can have the opposite effect of what was intended, lowering office morale.
Team Building With Corporate Theater
Rethinking team-building means doing away with traditional notions of what a team-building activity is. Instead of hoping the same old tired retreat will work, it’s time to look to new and innovative team-building activities. Corporate theater is just this kind of event.
Corporate theater is a unique approach to corporate event production that is specifically designed to engage and motivate the audience. The emphasis in corporate theater is on a dynamic and interactive event, one which utilizes entertainment elements and the suspension of dis-belief to connect with the audience on an emotional level. Once this connection has been made, the audience is no longer just a passive observer, but an engaged participant. You can read more about the tenets of corporate theater here, but the takeaway is this: No matter what the activity, team-building requires the participants to be engaged. Corporate theater engages your audience on a fundamental level, which allows you to communicate your message and motivate your team. To learn more about rethinking team-building with innovative corporate event production in Baltimore and DC, contact TalkingTree Creative today.
About TalkingTree Creative
Talking Tree Creative is a video and event production company that creates memorable experiences and lasting impressions on screen, on stage, and online. Headquartered in Washington D.C., TalkingTree Creative serves clients in the private, non-profit and government sectors, is a leader in the event production and video production field, infusing its work with elements of creativity, entertainment, and engagement. For more information about TalkingTree Creative, please visit talkingtreecreative.com. Follow TalkingTree Creative on Facebook, Twitter, Google+, and LinkedIn to stay up to date with our latest projects. Get a dose of visual inspiration by checking us out on YouTube and Pinterest as well.
