Event planners have been quick to adopt technology to help create novel experiences for their attendees. Social media strategy, unheard of as recently as a few years ago, is now a central part of event production and can make or
The fashion industry has been flirting with the tech industry for several years but a true connection between the two hasn’t quite materialized. While Apple tried to court the fashion world during the rollout of the Apple Watch a couple
As the new year 2017 rolls on, we’ll see new trends take over and reshape what we thought the industry could be and could do. Several of these emergent trends are already well on their way towards revolutionizing what we
Facebook Live has been generating a lot of buzz lately in the world of event planning. This platform of live video streaming has the potential to grow engagement with your event dramatically and may even boost its attendance in future
Event planners know how important it is to get your audience engaged in every way possible. It is the hallmark of a successful event planning strategy. Technology plays an important role in achieving this – everything from creating engaging websites
With the new year upon us, companies are putting the final touches on their new products which they will be releasing in the near future. Whenever a company announces a new product, they don’t just ship the products to retail
Putting on a good show is no easy task, especially with the proliferation of powerful new technology and equipment in recent years. There are many moving parts and personalities that need to be seamlessly brought together to create a truly
The holiday season is a very special, magical time of year. But for kids unable to leave the hospital, it’s quite a different story. To bridge this gap, Honda has employed virtual reality to bring the enchantment of the holiday
As the years go by, we all develop a certain fondness for days long past. “Nostalgia marketing” is the new buzzword for capturing the attention of millennial audiences. For example, in 2013 Microsoft released a video ad reintroducing Internet Explorer
Choosing the right venue is perhaps one of the most important decisions you will make when putting together your event. Your event venue is dependent on a ton of critical planning information, such as the date of the event and
If you hadn’t already noticed, video is taking the content marketing world by storm. Video is expected to account for 69% of all consumer internet traffic by 2017. So what makes video so successful? In addition to being naturally engaging,
Hiring the right keynote speaker can be surprisingly challenging. There are many variables to consider when trying to select someone who will be a good fit for your event. Here are a few things you may want to keep in
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