Everyone knows that video is one of the most powerful tools in business communication, and that its role in marketing is growing exponentially. This raises a question, though: How, exactly, should we go about using video to take advantage of
Effective corporate event production is an intricate and intense process, one that easily overwhelms many planners and organizers. Between technical requirements, production logistics, event promotion and the actual content of the program, there are hundreds (if not thousands) of issues
Video is a powerful resource that you can harness in many different ways to drive the growth of your business. The key is to view video as a dynamic and flexible tool that you can use, rather than as a
You’ve been planning and executing successful events for your company, association or nonprofit for years, and you feel like you’ve pretty much got the key priorities nailed down. Years of learning the hard way have taught you to be prepared
Planning and producing a live event can be an all-consuming task, with issues like venue selection, catering and guest travel and ticketing often dominating a majority of the process. Unfortunately, this means that one key element often gets forgotten amidst
One of the first steps most meeting and event planners undertake when preparing for their next corporate event is to select and book the venue. Selecting the right venue is essential to the style and essence of your event’s overall
Influencing public policy, whether in the nation’s capital or on the steps of any statehouse in America, is a complex and demanding endeavor. Government relations professionals and their close colleagues in the business and professional and business association community know
You’re beginning the planning process for your next corporate event, and you want to make sure you start off on the right foot. What are some first steps you can take now, to ensure a successful event experience later? Here
Corporate events are a critical component in your overall marketing strategy. They are also one of the most expensive investments you can make in marketing this year. Therefore, it’s essential that you get the job done well, and within budget.
Launching new products is the lifeblood of many companies, especially those in the technology industry. Obviously, the most important factor in the success of a product is the product itself: its qualities, capabilities and overall ability to solve real-world problems
Showing appreciation to your employees today is a tricky business. Do too little, and your company creates a culture in which employees expect to be treated as afterthoughts. Go too overboard, and you risk coming off as ‘over-the-top’ or wasteful
What does it take to find the right venue for your next corporate event? Is it as simple as setting a budget and publishing an RFP, or is there a lot more to the job if you’re going to achieve
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