You’ve almost certainly been to an event in which the multimedia was run by an AV company, though the chances are also good that you don’t remember which event it was, or even much of what it was about.
Multimedia plays a key role in successful corporate event production. Multimedia gives the audience a new platform on which to refocus their attention after successive speakers, and when done correctly can really capture and utilize this attention to motivate
For all the benefits today’s online-centric culture has brought us, it’s not without its faults. With so much available at our fingertips, it’s not uncommon for people to become almost immune to all of the information that speeds by
Corporate events offer a unique opportunity in the business world. They allow you to put your best foot forward and deliver a stunning performance that wows the audience and leaves them with a memorable impression of your organization. Unfortunately, many
Online video marketing is often thought of as the domain of B2C businesses, when in fact it is just as useful and important for B2B businesses to conduct online video marketing. Though the target audience is different, the benefits of
With the rise of social media, blogs and other outlets, marketing automation has become about much more than just management of email marketing. Marketing automation 2.0 uses analytics to track leads as they move around all of your brand’s outlets
Facebook is constantly changing, and in recent months it has been making some changes that video marketers should consider when planning and implementing their video campaigns on the site. This is in no small part due to the increasing popularity
We’ve talked plenty on our blog about the importance of having a video presence online for your brand. But what’s equally important is the content of your videos. Having videos online is one thing, but having videos that people want
We all know that it’s important to optimize content for search engines so it has a higher likelihood of being discovered. At the same time, search engine optimization can seem overwhelming. Where do you start? This week, we’ll cover a
The explainer video is one of the most important videos your business can make. Your ultimate pitch, the explainer video is the video that goes on the homepage of your website. It’s designed to be the first thing someone visiting
Webinars are no doubt a great way to generate leads and establish yourself as an authority on a topic. But in order to really maximize the potential of a webinar, it’s important to think of it not just as an
We talk a lot on our blog about online video marketing and how you can use video content to reach consumers. The applications for video in this context are many, and there are lots of great opportunities to utilize
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