Technology has rapidly changed the event planning world in many ways. The rise of mobile technology has streamlined event organization and social media has revolutionized the way event audiences and organizers interact with each other. However, experts agree that all
When it comes to producing a video to show at your next event, there are several key considerations to keep in mind. You need to follow the general rules we outlined last week, but you’ll also need to think about
A corporate video can serve many different purposes, from telling the story of your brand to getting your customers excited about what the future will bring. When you choose a professional video production firm like TalkingTree Creative for your next
In recent years, event production has grown beyond the typical audio-visual experience. Of course, monitors, microphones, and lighting still play an important part in producing a great event, but new production trends are growing as quickly as the technology develops.
Last week we discussed some of the ways you could convert your event website visitors into paying ticket buyers. All of the best practices listed there are essential for drawing in a potential event audience and driving up revenues. But
Let’s face it, we all have to speak in front of an audience at some point in our lives. It could be anything from making a toast at a wedding, speaking up at your next office meeting, or you could be asked
We’ve talked before about how important your content is to the success of your events. Creating audience-centric content is the key to creating momentum for your event and increasing attendance from year to year. Once you’ve caught the eye of
Have you ever heard of the term FOMO? Perhaps you’ve experienced it in the past but never recognized it as such before! FOMO is an acronym for “fear of missing out”, and it is the anxiety people get when they
When most people think about events, in general, they focus on the opportunities available during the day, such as being able to attend informational panels, networking, and generating sales leads. Event planners, however, see a blank canvas with unique opportunities
Some people believe that creative inspiration consists of having “eureka” moments all the time, that inspiration comes out of thin air. As an event planner, you probably know that while it’s true that event ideas just strike sometimes, it’s impossible
Successful marketing strategies today bear little resemblance to what worked in the past. Whereas broad messaging techniques worked in the radio/TV advertising era, today’s successes are built on making your message as personal as possible. Event planners can learn from
Although virtual reality (VR) and augmented reality (AR) have been around for a while, consumers seemed to regard them as little more than novelty experiences. That is set to change in a big way this year: according to a new
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