As professional creatives, we understand that turning over the reins to an outside partner is scary, and it’s natural to be cautious–especially as a project manager or chief marketing officer with performance metrics of your own to meet.
Engagement is a key concept that is taking over the events industry right now. Creating experiences that engage an audience is the only way for a brand to compete for their attention. Consider the fact that Facebook, with its newsfeed
The average age of attendees at corporate events is trending downward as more next-gen attendees flood the labor force. Next-gen attendees have much different values than we are accustomed to, but this fact represents a big opportunity for brands who
Have you decided to take your brand’s content into the 21st century by exploring virtual reality and 360 video? We’ve discussed before how much potential these formats have in impacting and engaging your target audience. Once you’ve determined a marketing
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