Is your brand doing everything it can to target and capture the hearts and minds of millennial attendees at your B2B events? Many marketers understand how critical the millennial market is in the B2C realm, but with millennials now comprising
As the years go by, we all develop a certain fondness for days long past. “Nostalgia marketing” is the new buzzword for capturing the attention of millennial audiences. For example, in 2013 Microsoft released a video ad reintroducing Internet Explorer
Millennials are fueling the experience economy. According to an Eventbrite survey, 78% of millennials (Americans born between 1981 and 1997) prefer to spend their money on experiences than on material purchases. 82% of surveyed millennials participated in more than one
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