Building a brand is one of the most critical things any business can do to ensure its success. Branding is important because it gives your business an identity. People like to be able to identify with a business for
We’ve talked plenty in our blog about the popularity of online video as a powerful marketing tool. The dominance of YouTube along with the newfound popularity of other video platforms like Instagram and Vine for marketing are a testament to
When BH Cosmetics launched it’s first video marketing initiative in 2009, it was an online only retailer. Four years, 200,000 videos and 100 million views later, the cosmetics company is one of the main retailers in the lucrative 13 to
In the world of online video, YouTube is far and away the number one player. According to smartupstart.com, “Of the 182 million Americans who watched a streaming video in May [2013], 154.5 million watched it on YouTube.” This is a
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