Although virtual reality (VR) and augmented reality (AR) have been around for a while, consumers seemed to regard them as little more than novelty experiences. That is set to change in a big way this year: according to a new
The fashion industry has been flirting with the tech industry for several years but a true connection between the two hasn’t quite materialized. While Apple tried to court the fashion world during the rollout of the Apple Watch a couple
The holiday season is a very special, magical time of year. But for kids unable to leave the hospital, it’s quite a different story. To bridge this gap, Honda has employed virtual reality to bring the enchantment of the holiday
Although virtual reality was initially seen as a way to revolutionize gaming, the technology’s potential for innovation has reached much farther. Virtual reality is poised to forever change the event industry, as brands are better able to reach their audiences
If you aren’t yet sold on virtual reality’s market potential in social media and event production, look no further than the 2016 Olympic Games currently being held in Rio de Janeiro, Brazil for evidence. The world’s greatest sporting event has
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