The Opportunity
This annual meeting brings together 350 of the top management from various divisions of the high tech engineering firm and provides the chance for business group leaders to recap their accomplishments, share their goals, and excite the company for the coming year. The client has a series of presentations that need to be included in the day’s agenda and TalkingTree Creative is challenged with coordinating and managing all presentations as well as weaving a cohesive message and motivating the attendees through the addition of our own original content.
The Solution
TalkingTree featured the success of the company to motivate attendees to stay focused on their winning formula – much like James Bond does. A pair of super evil hosts facilitated the day’s program, eventually helping the Hughes team understand their sales goals. Building a digital set gave each presentation its own look, and allowed for quick transitions between segments. Famous James Bond scenes were reflected during the day through scripted acts and original videos developed by TalkingTree. The videos featured Hughes employees and enhanced presentations by informing and entertaining conference attendees. TalkingTree managed the entire day, from attendee registration through the general session and evening awards. For the evening awards celebration, TalkingTree coordinated the dinner and after party entertainment, centerpieces and award crystals and transformed the room into a James Bond casino ballroom.
The Impact
Employees not only attended this meeting, they engaged in the James Bond experience. Interstitial videos, super evil villains as the event emcees and audience response systems kept the illusion of James Bond alive throughout the day. The conference end revealed that each employee was in fact the James Bond of Hughes. Surveys of attendees showed that “License to Win” was the most successful Sales, Marketing, and Operations Meeting in the history of the company.
