Webinars are no doubt a great way to generate leads and establish yourself as an authority on a topic. But in order to really maximize the potential of a webinar, it’s important to think of it not just as an one-time event, but an ongoing event. Sure the event may only happen once, but you can preserve your webinar in the form of lots of great new content for your website. In doing so you can optimize it for SEO, and get it out on even more channels in multiple formats for greater exposure. Here are a few ideas from Hubspot on how to repurpose webinar content for your website.
Getting More Out of Webinars
Highlights
Long webinar videos should be posted on your website, but it’s unlikely you’ll get many viewers to watch them in their entirety. Creating a short video that just covers the highlights allows you to get more views and potentially pique viewers’ interest enough to watch the whole webinar. In addition, you could split the webinar up into more digestible segments and upload them all as separate videos.
Transcription
By transcribing your webinar and optimizing the text for search engine’s, you can get results from searches that might not have turned up your video but will turn up the transcription.
Powerpoint Slides
If a speaker at the webinar used Powerpoint slides in his or her presentation, ask he or she if they would provide you with them. By sharing these on your social media and website, you establish more credibility, and so does the speaker.
About TalkingTree Creative
Talking Tree Creative is a video and event production company that creates memorable experiences and lasting impressions on screen, on stage, and online. Headquartered in Washington D.C., TalkingTree Creative serves clients in the private, non-profit and government sectors, is a leader in the event production and video production field, infusing its work with elements of creativity, entertainment, and engagement. For more information about TalkingTree Creative, please visit talkingtreecreative.com. Follow TalkingTree Creative on Facebook, Twitter, Google+, and LinkedIn to stay up to date with our latest projects. Get a dose of visual inspiration by checking us out on YouTube and Pinterest as well.
Source
http://blog.hubspot.com/marketing/repurpose-webinar-content-list
