Corporate videos have the potential to serve many different purposes for your business. You can put your company’s name out there among potential clients and share the good work that you do with the world. However, even the best-produced video in the world won’t show any tangible results if you don’t promote it. Think about it this way – even a commercial on TV would be ineffective if you didn’t buy the ad time to show it. Today, we’re going to focus on a few strategies for promoting your corporate video online.
Optimize for Search Engines
Search engine optimization, in a nutshell, is a collection of techniques and practices used to make your corporate video rank highly for certain keywords on Google. This is essential – optimizing your video for search can help build traffic and put it before the eyes of those looking for information which you can provide. So make sure your tags are targeted to the specific audience you want to reach, add a link to your blog or website at the top of the description, and add closed captioning to your video to give Google’s algorithms more relevant information to crawl.
Post on Your Website
This may seem like a no-brainer, but many business owners believe a corporate video is only designed for social media or can only be placed on one page of the corporate website. You should be embedding the video on every page of your website where it makes sense to do so. This helps you spread the message of your video to more viewers.
Share, Share, Share
Share your video through all of the outlets at your disposal. Here are a few ideas:
- Write a blog about it and embed it in your post.
- Share the video on all of your company’s social media accounts – this is especially important as the algorithms on social networks like Facebook are beginning to give more organic reach to posts with videos.
- Send it out in an email to your clients. Your current customers are already invested in your company’s success, so it’s always nice to share new updates or announcements with this core base.
- Share the video with your affiliates. This is a great way to get your video before the eyes of new sales leads for both your company and your affiliates.
EVENT AND VIDEO PRODUCTION FROM TALKINGTREE CREATIVE
Ready to share your story? TalkingTree Creative is your premier guide to brand strategy, event planning, video production, and live entertainment. With help from our production experts, you can elevate your message and convert your audience to fans by transforming your next event into a fully engaging, memorable experience. We are located in the Baltimore-Washington Metro area, but are ready to accommodate the needs of businesses and organizations anywhere in the U.S. Get in touch with us today at 240-252-1200 or 202-684-2225 and let’s start a conversation. Find out what we’re up to on Facebook, Twitter, Google+, and Pinterest.