We all know that it’s important to optimize content for search engines so it has a higher likelihood of being discovered. At the same time, search engine optimization can seem overwhelming. Where do you start? This week, we’ll cover a few tips for video SEO that will get your videos on the right track to more views, better performance in search engines, and greater exposure.
Three Simple SEO Tips for Your Videos
Optimization
Keywords are a necessity for any video uploaded to a site like YouTube or Vimeo. By adding keywords to your videos, you can drastically improve their performance in that site’s search engine results. In addition, it’s important to use other optimization techniques including categories, tags, title. You may also want to consider including subtitles and annotations, which have been shown to increase the length of time a viewer will spend watching a video by 40%.
External Embeds
Providing the embed code with a video allows viewers who enjoy the video to share it easily on their blogs and other web pages. This is different than sharing the link, which redirects back to the site where the video is hosted. Embed codes allow the video itself to be shown on virtually any page, which does a lot to increase its exposure. External embeds are essentially free advertising, so make sure you take advantage.
Blogging
Blogging has been around for quite some time, and it’s not going away for the simple reason that it is an easy way to boost SEO. Posting the video to your blog allows it to get indexed by the search engine in one more location, which strengthens its performance and increases the chances it will be seen by the viewers you’re targeting.
About TalkingTree Creative
Talking Tree Creative is a video and event production company that creates memorable experiences and lasting impressions on screen, on stage, and online. Headquartered in Washington D.C., TalkingTree Creative serves clients in the private, non-profit and government sectors, is a leader in the event production and video production field, infusing its work with elements of creativity, entertainment, and engagement. For more information about TalkingTree Creative, please visit talkingtreecreative.com. Follow TalkingTree Creative on Facebook, Twitter, Google+, and LinkedIn to stay up to date with our latest projects. Get a dose of visual inspiration by checking us out on YouTube and Pinterest as well.
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