We talk a lot on our blog about online video marketing and how you can use video content to reach consumers. The applications for video in this context are many, and there are lots of great opportunities to utilize videos in order to better connect with your market.
However, this isn’t the only reason you should consider video. Video is useful not only for external purposes such as marketing, but for internal purposes as well. From training to internal communications to news, video is just as useful on the other side of your business’ operations.
Using Video for Internal Purposes
Employee Education and Training
Videos are great for education and training of employees for several reasons. First, they cater to those with different learning styles. Informational packets may be useful to some, but many employees may learn better with a more engaging visual aid such as video. Video is also a great way to introduce employees to your corporate culture and values. Training videos are especially useful as they can be used indefinitely and could potentially cut down on training costs.
Internal Communication
Video serves as a great way to communicate internally. Management can use video to communicate memos and company news on a large scale. Videos are also useful for internal presentations, as well as client presentations. And of course, video conferencing has made communication between multiple offices more efficient and more productive.
About TalkingTree Creative
Talking Tree Creative is a video and event production company that creates memorable experiences and lasting impressions on screen, on stage, and online. Headquartered in Washington D.C., TalkingTree Creative serves clients in the private, non-profit and government sectors, is a leader in the event production and video production field, infusing its work with elements of creativity, entertainment, and engagement. For more information about TalkingTree Creative, please visit talkingtreecreative.com. Follow TalkingTree Creative on Facebook, Twitter, Google+, and LinkedIn to stay up to date with our latest projects. Get a dose of visual inspiration by checking us out on YouTube and Pinterest as well.
Source
http://associationsnow.com/2014/05/online-video-keeps-growing-says-marketing-report/
