Movement for More Birthdays

Promotional Videos Production

The Opportunity

The American Cancer Society (ACS), the official sponsor of Birthdays, launched a new campaign in July of 2009 in an effort to continue to create a world with less cancer and more birthdays. A birthday isn’t much without cake, so the ACS partnered with The Culinary Institute of America (CIA) to bake a healthy, better-for-you birthday cake. CIA students were challenged to create a reduced-calorie cake using healthy ingredients and Chef Duff Goldman was brought in to judge the finalists and select a winner. Contest footage aired and the winner was announced on his show “Ace of Cakes” on Food Network TV.

The Solution

Public relations firm Brodeur Partners called in TalkingTree Creative to film and produce an online video promoting the contest and concept of healthier birthdays. TalkingTree conducted interviews with the contestants and Chef Duff Goldman, and shot footage announcing the winner. TTC formatted the video for the web and for television broadcasters to use to promote the “Ace of Cakes” episode that would announce the winner.

The Impact

This year more than 11 million cancer survivors will celebrate another birthday. TalkingTree’s video footage was featured on the Food Network and the ACS website to promote healthy living. It’s these tips for a healthy lifestyle that what will keep us all celebrating more birthdays.