The Opportunity
Vehicles for Change provides cars to working low-income families, enabling them to get to work in less time and more reliably while also making it possible for their children to participate in extracurricular activities and do better in school. In fact, Vehicles for Change is helping these families to escape poverty in a very tangible way. The average benefit to these families in the first year is $7,000 in additional income. Vehicles for Change is beginning to expand to other areas of the nation, and their most significant issue is finding a more consistent supply of donated cars. TalkingTree Creative is proud to be a production partner with Vehicles for Change and help spread its message to the general public and support foundations.
The Solution
TalkingTree Creative produced videos for content marketing, beginning with an overview to tell the story of Vehicles for Change and their clients. We interviewed recipient families and followed some of them through a typical day – showing their challenges and successes before and after they received their cars. Their stories, as told by the families themselves, were emotionally powerful and could connect with many viewers on a human level. We also interviewed social workers, donors, and VFC board members to gain the perspective of subject matter experts. Vehicles for Change now has a library of stories, commentary, solutions, and much more participation from the community.
The Result
The campaign of content produced for VFC has spurred more discussion and more questions from the community and other organizations who are trying to help. What has come out of this community involvement is an awareness from VFC that the solution for mobility need not rely only on putting cars in the hands of these families. As a result, they have expanded their scope to include other modes of mobility such as buses, bikes, car sharing and more. Furthermore, Vehicles for Change is now expanding into the Detroit Michigan market – a place they are badly needed.
