Streaming Video Campaign: Building a Brand Through Corporate TV
The Opportunity
Hughes Network Systems is a global provider of broadband satellite products and services. As a company with several divisions, new things are happening everyday at Hughes. To keep all departments as well as customers updated on company news and projects, Hughes teamed with TalkingTree Creative to develop a new way to extend the reach of their traditional newsletter.
The Solution
TalkingTree produces video news releases in a news magazine format to provide ongoing communication internally and externally. The consistency of releasing video stories every month gives Hughes industry exposure and keeps their worldwide staff focused. TalkingTree’s process for developing the stories takes little of Hughes’ time because we function as if we were an internal multimedia department. We arrange to film footage and interviews necessary for the story and organize the clips in our video library. From storyboard development and script writing to professional editing and motion graphics, TalkingTree brings the Hughes stories to life and engages their customers and staff in a positive brand experience.
The Impact
Hughes TV stories are used as both an internal and external communication tool. Internally, Hughes TV helps all departments remain engaged and updated with the company as a whole. Hughes TV reinforces the corporate culture and keeps the overall goals aligned. Externally Hughes TV helps customers feel closer to the company. TalkingTree delivers these video releases in formats suitable for use at tradeshows, the Hughes website, sales and meeting presentations, email blasts and social media outlets.
