Market Growth Through Tradeshow Video
The Opportunity
When Hughes launched their new Gen4 service last year, they decided to exhibit at the Consumer Electronics Show (or CES); one of the largest tradeshows hosted in Las Vegas annually. CES was the perfect opportunity to launch Gen4 because it is a consumer service which expands the capabilities of satellite broadband using the most powerful and comprehensive satellite system in the world. The goal was to attract foot traffic from the CES floor to the new Gen4 website.
The Solution
TalkingTree produced a clever original video called “The End of the Internet”, portraying unreachable internet sites as sad, lost, and forgotten due to weak or absent broadband connections. We linked the video to the Gen4 website’s landing page so that when viewed in its entirety, the audience would be automatically directed to the site. To spark interest, Hughes designed fliers and t-shirts with lost notices exhibiting QR codes that if scanned, would take the individual directly to the video. The shirts also wittily displayed attention-grabbing headlines such as “Lost Content Found!” “Have you seen me?” and “Missing: Lost Content!”.
The Impact
The video was a hit, receiving over 6000 views at the tradeshow with a whopping 90% throughput rate; meaning at least 5,400 viewers were sent to the Gen4 website. The buzz that was generated during the show caused the number of viewers to continue to climb in the weeks following the show. All in all, the product launch was a great success and the client was extremely pleased with the results.
