Client: Washington Retirement Planning Specialists (WRPS)
Job:
We produce a quarterly webcast for WRPS that they promote as a video marketing campaign. WRPS uses these broadcasts to expand their clientele by sharing tax updates and tips to existing and prospective clients.
Challenge:
One of the most common challenges we run into when we produce webcasts is working with people who don’t have live TV experience and providing the tools and training they need in order to deliver a professional, broadcast-quality production. We’re also faced with turning data-heavy reports into visually-stimulating and easy-to-read graphics that keep viewers interested in the information.
Solution:
We treat these webcasts like a TV show with custom openers, exciting graphics, and animations that keep audiences engaged while complimenting the information being shared. Our production team shoots the videos in our studio on a custom, branded set and it’s broadcasted via live stream on a webpage designed by our graphic artists. In the end, the result is always an informative, yet creative and high-quality live show.
